Bifa, the UK freight forwarding association, has launched a new campaign to encourage its members to work with schools and colleges in logistics, forwarding and the supply chain.
Motor Transport reports that throughout September, Bifa members will receive literature from the association that gives ideas of how to promote their business and the industry as a career option to the next generation.
The association said the promotional material is the first part of a wider ‘industry inspiration programme’ that will help members to highlight to students the available routes when making career choices.
Bifa’s executive director and training development manager, Carl Hobbis, said: “Industry promotion is one of Bifa’s key roles and part of that is encouraging logistics as a career path. We see career guidance via school events as being key to that.”
The association said that schools need employer engagement and apart from the blue-chip organisations, many of its members generally don’t know where to start or who to approach.
Hobbis said it was the perfect time to encourage the next generation to consider a career in the freight and supply chain sector, as the industry has been in the news more than ever with Brexit and the COVID-19 crisis.
He added that many students are considering apprenticeships instead of heading to university and finding themselves loaded with associated debt and that Bifa is reminding members that there is a specific apprenticeship standard for International Freight Forwarding, that Bifa was instrumental in establishing.
“Many of our members are doing some fantastic things already, but we, as a trade association need to do more. This literature is just the start and provides a framework to support members, and help them to attract the next generation to the freight forwarding and logistics industry.”
If you’re looking for sea freight forwarding services, talk to us today.
